Every dollar, accounted for in the open.
We sell a single device at $85, customers pay their own shipping, and the per-unit economics are published without embellishment. What follows is the entire financial argument behind AquaPress.
Monthly economics at 1,050 units.
Revenue of $89,250 per month, less every operating expense and corporate tax, resolves to a true net profit of $35,530. The columns scale that picture across a month, a year, and three years.
| Category | Per unit | Monthly | Annual (Yr 1) | 3-year total |
|---|---|---|---|---|
| Materials | $15.00 | $15,750.00 | $189,000.00 | $567,000.00 |
| Labour (5 employees) | $18.00 | $18,900.00 | $226,800.00 | $680,400.00 |
| Shipping (customer pays) | N/A | $0.00 | $0.00 | $0.00 |
| Advertising | N/A | $600.00 | $7,200.00 | $21,600.00 |
| Rent | N/A | $4,000.00 | $48,000.00 | $144,000.00 |
| Insurance | N/A | $250.00 | $3,000.00 | $9,000.00 |
| Donations to Oceana Canada | $5.00 | $5,250.00 | $63,000.00 | $189,000.00 |
| Dragon's Den 5% share | $3.75 | $3,938.00 | $47,250.00 | $141,750.00 |
| Internet | N/A | $100.00 | $1,200.00 | $3,600.00 |
| Total expenses | $46.46 | $48,783.00 | $585,396.00 | $1,756,188.00 |
| Total sales revenue | $85.00 | $89,250.00 | $1,071,000.00 | $3,213,000.00 |
| Corporate income tax | $4.70 | $4,937.00 | $59,243.69 | $177,731.00 |
| True net profit | $33.84 | $35,530.00 | $426,360.00 | $1,279,080.93 |
Verification: revenue $89,250 minus expenses $48,783 minus corporate tax $4,937 equals a true net profit of $35,530. Annually that is $426,360, and across three years $1,279,080.93. Customers cover shipping, so the company carries zero distribution cost.
Five-year revenue, expenses, and profit trajectory.
Compounding volume at 25 percent per year reshapes the picture dramatically. While fixed costs grow slowly, revenue and profit scale much faster.
Where every dollar goes each month.
This pie chart shows how $48,783 in monthly expenses is distributed across all operating categories.
How $89,250 in monthly revenue is used.
This breakdown shows profit, operating costs, donations, investor share, and taxes from each month of sales.
Projected annual unit sales over five years.
Starting at 12,600 units in year one and growing 25 percent annually, we project over 30,000 units sold by year five.
Our growing contribution to ocean conservation.
With $5 from every unit sold going to Oceana Canada, our donations grow alongside our sales. By year five, we project over $150,000 in annual donations.
$63,000
Year one donation total
$517,041
Five-year cumulative donations
$5.00
Per unit to Oceana Canada
Pricing logic
Production costs $33 per unit, $15 in materials plus $18 in labour. At an $85 sale price that is a 158 percent markup, far above our 20 percent minimum target. Even after the Oceana donation and the Dragon's share, total per-unit cost reaches $41.75, leaving a 104 percent markup above all-in cost.
Breakeven analysis
Fixed monthly costs total $4,950. With a contribution margin of $43.25 per unit, the business breaks even at 114.5 units, so 115 covers everything. At 1,050 units we sit 935 units above breakeven, generating roughly $40,439 in pre-tax profit.
The investor return
A $100,000 raise earns a 5 percent per-unit share, $3.75 each, totalling $3,938 monthly at launch volume. The principal is recovered in roughly 25 to 26 months, after which every month of sales is pure, uncapped return.
See where this trajectory leads.
The growth roadmap charts the path from year one through year ten, including municipal contracts, licensing royalties, and retail distribution.